Martin Blanc is a LA-based ready-to-wear apparel line with a hypebeast demographic. With only the apparel and an established target audience, Round Two was given the task of directing a creative campaign that would draw attention and speak to consumers. Looking into the style and designs among the line, we developed a theme saturated in Old English, flash photography, and 90s style video scenes. Playing into the dark textures and motifs, we casted models, built a shot list, and produced video and photo content reminiscent of rebellion, angst, and feeling on top of the world.
︎ Round Two Agency
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