Talentless approached Round Two with two project both with the desire to create simple yet impactful content. Approaching our first project, we were tasked with finding a way to showcase the quality of the product through photo. In a full day shoot, we were able to capture clean film shots for social media as well as deep texture shots showing off the quality of product and rationalizing the price point for quality unbranded goods.
BIG SUR COLLECTION
Our follow-up project with Talentless was to help launch the Big Sur collection. The new collection is colorful and earth-toned — a big change from the usual clean, simplistic approach. Round Two’s creative strategy surrounding the new collection was to throw it for a loop by trading in the studio and typical white backdrop for a natural setting. We executed content that showcased the line while staying on brand with a minimalist aesthetic.