Carmen

Carmen

Carmen

Fashion Agency

Fashion Agency

Fashion Agency

Details

Details

Details

Carmen is an avant-garde clothing manufacturer with a high fashion approach. Despite never coming to fruition, Round Two assisted in design system guidelines, strategy, and brand development.

Carmen is an avant-garde clothing manufacturer with a high fashion approach. Despite never coming to fruition, Round Two assisted in design system guidelines, strategy, and brand development.

Carmen is an avant-garde clothing manufacturer with a high fashion approach. Despite never coming to fruition, Round Two assisted in design system guidelines, strategy, and brand development.

Services

Services

Services

Branding

Branding

Branding

Digital Design

Digital Design

Digital Design

Year

Year

Year

2024

2024

2024

The rebrand aimed to elevate and reestablish Carmen's position in the clothing manufacturing landscape, embedding mystery and intrigue surrounding the brand. Attention to quality and detail was a guiding force in the refresh's genesis, following suit to Carmen's ethos.

The design system was built upon two ideas and visual concepts: deconstruction and reconstruction. Mimicking the journey and cycle of the clothing production process, the designs naturally lend itself to follow in line to the nature of Carmen's services.

Credits

Creative Direction

Stew Caldo

Design

Kenneth Mewis