Gestalt is an industry pioneer, offering a modern take on a wine club. Beyond wine, Gestalt offers its members exclusive art, products, and experiences.
Round Two took on the project by developing a comprehensive brand identity and shoot the brand's launch campaign. Opting for a tactile-feel, Gestalt's visual identity incorporates printing, scanning, and distressing. Hand printed film photos were canned from the launch campaign to maintain cohesion across the brand.
The campaign was inspired by finding beauty in process and mundanity — an homage to 80’s glamour, chardonnay stain remnants on the table runner, indistinct chatter over music, and the warm breeze on a sunny afternoon. Melding art, wine, culture, and community together in a new way.
Credits
Creative Direction
Stew Caldo
Photography & Videography
Stew Caldo
Logan Mock
Design
Kenneth Mewis