Identified

Identified

Identified

Made by humans, for humans

Made by humans, for humans

Made by humans, for humans

Details

Details

Details

A Los Angeles based brand that places a strong emphasis on mental health and individuality; founded by a mother, daughter, and son.

A Los Angeles based brand that places a strong emphasis on mental health and individuality; founded by a mother, daughter, and son.

A Los Angeles based brand that places a strong emphasis on mental health and individuality; founded by a mother, daughter, and son.

Services

Services

Services

Brand Identity

Brand Identity

Brand Identity

Strategy

Strategy

Strategy

Year

Year

Year

2023

2023

2023

Identified is not just a clothing brand; they are a movement. Born with the purpose of representing authentic people, they encourage their community to be unapologetically themselves, embracing who they truly are. Their mission is to provide a platform where their community feels safe to share and encourage discussions on mental health and identity.


Round Two Agency was tapped to refresh and refine the brand identity. The result is an elevated take on athleisure, that lends itself to self expression and letting voices be heard.

Round Two Agency also put into place 4 content pillars for Identified to implement across their socials. The strategy behind these pillars have since shaped the brands presence on social media.

Credits

Creative Direction

Stew Caldo

Design

Elon Grobey

Strategy

Shawn Binder