Identified is more than just clothing brand; they are a movement. Born with the purpose of representing authentic people, they encourage their community to be unapologetically themselves, embracing who they truly are.
Round Two assisted in a brand refresh and refining of the Identified identity. The result is an elevated take on athleisure, lending itself to self expression and letting voices be heard. With a philanthropic-based platform, their brand mission has always remained true: a place where community feels safe to share and encourage discussions on mental health and identity.
In developing brand content strategy, Round Two established 4 content pillars for Identified to implement across their socials. These pillars have since shaped the brands presence on social media, allowing for explorations of content, messaging, and insights that align with the mission.
Credits
Creative Direction
Stew Caldo
Design
Elon Grobey
Strategy
Shawn Binder