Marc Jacobs
The Sack Bag
Details
Production for Marc Jacobs' Spring 2024 'The Sack Bag' campaign.
Services
Photo
Video
Year
2023
Marc Jacobs' viral campaign featured select internet figures promoting 'The Sack Bag,' leaning into humor and absurdity through familiar concepts. Working with BAM, Round Two Agency pushed the narrative of typical luxury adverts into something out of left-field: upbeat, energetic, and “out there.”
Featuring a dance routine in a mundane office, we paired high-fashion with the bizarre, adding a high-level of production to viral concepts.
Credits
Creative Direction
Stew Caldo
Videographer
Daniel Myasnyankin
Editor
Daniel Myasnyankin
