With the launce of Converse Weapon, Converse set out to find the balance of street style and fashion. With this in mind, we aimed to take it a step further: merging fashion and sports with introspection.
Through juxtaposition and contrast, we highlighted the journey of the loud, chaotic moments of following one's passions in tandem with fear holding one's self back through quiet and contemplative moments. This campaign follows suit with the ethos of Converse Weapon: breaking through the mold and reinventing the wheel.
Credits
Creative Direction
Stew Caldo
Photography
Logan Mock
Videography
Brett Blackwell