Converse Weapon

Converse Weapon

Converse Weapon

Trevor Stewart

Trevor Stewart

Trevor Stewart

Details

Details

Details

Creative direction and production for Converse Weapon – an homage to the style of iconic basketball shoes in the 80's.

Creative direction and production for Converse Weapon – an homage to the style of iconic basketball shoes in the 80's.

Creative direction and production for Converse Weapon – an homage to the style of iconic basketball shoes in the 80's.

Services

Services

Services

Video

Video

Video

Art Direction

Art Direction

Art Direction

Year

Year

Year

2024

2024

2024

With the launce of Converse Weapon, Converse set out to find the balance of street style and fashion. With this in mind, we aimed to take it a step further: merging fashion and sports with introspection.

Through juxtaposition and contrast, we highlighted the journey of the loud, chaotic moments of following one's passions in tandem with fear holding one's self back through quiet and contemplative moments. This campaign follows suit with the ethos of Converse Weapon: breaking through the mold and reinventing the wheel.

Credits

Creative Direction

Stew Caldo

Photography

Logan Mock

Videography

Brett Blackwell