Layne Athletics
Redefining Cheerleading
Details
Layne is disrupting the cheer industry by creating intentionally designed and meticulously crafted performance products that meet the intricacies and demands of cheerleading.
Services
Digital Design
Development
Year
2024
Round Two assisted in developing a comprehensive brand system, direct and execute brand launch campaigns, and establish a visual identity for Layne. Leaning into a traditional, heritage aesthetic, Round Two positioned Layne as the premium option with history in the cheer community.
Credits
Creative Direction & Photography
Stew Caldo
Videography
Brett Blackwell
Design
Kenneth Mewis