Layne Athletics

Layne Athletics

Layne Athletics

Redefining Cheerleading

Redefining Cheerleading

Redefining Cheerleading

Details

Details

Details

Layne understand the intricacies and demands of cheerleading and their apparel is meticulously crafted to meet those challenges head-on.

Layne understand the intricacies and demands of cheerleading and their apparel is meticulously crafted to meet those challenges head-on.

Layne understand the intricacies and demands of cheerleading and their apparel is meticulously crafted to meet those challenges head-on.

Services

Services

Services

Digital Design

Digital Design

Digital Design

Development

Development

Development

Year

Year

Year

2024

2024

2024

Layne is disrupting the cheer industry by creating well designed and beautifully executed performance products, that cheerleaders are excited to wear.

Round Two Agency was tapped to create a comprehensive brand idea, and creative direct and execute the brands launch campaign. Leaning into a heritage aesthetic Round Two positioned Layne as a premium option with history in the cheer community.

Breaking down the ideas of what cheerleading has to be Layne Athletics is pushing the sport forward.

Credits

Creative Direction & Photography

Stew Caldo

Videography

Brett Blackwell

Design

Kenneth Mewis