Le Sol

Le Sol

Le Sol

Holding space for community

Holding space for community

Holding space for community

Details

Details

Details

Le Sol is space for the Dallas community to gather, connect, explore, heal, laugh, and dance together. 

Le Sol is space for the Dallas community to gather, connect, explore, heal, laugh, and dance together. 

Le Sol is space for the Dallas community to gather, connect, explore, heal, laugh, and dance together. 

Services

Services

Services

Brand Identity

Brand Identity

Brand Identity

Year

Year

Year

2023

2023

2023

Le Sol is a membership based social club bringing their community together. Whether they are planning your next trip, a group trip, a party, or a wellness class Le Sol is always putting their members first, establishing them as Dallas go to bespoke community space.

Round Two Agency was tasked with giving Le Sol a refresh, and creating a cohesive look across their 3 divisions. The result is a brand identity that feels personal and inviting helping to further position Le Sol as community Staple.

Le Sol is an open invitation to come and stay, in their elegant space. Maintaining a sense of familiarity was important, leading to the decision to continue using a serif as the lead font, softened through the use of a lighter weight. A script and hand drawn illustrations were paired with it to tie in a personal and playful aspect.

Credits

Creative Direction

Stew Caldo

Design

Harry Lada

Art Direction

Madie Conn