Round Two Agency was tasked with giving Le Sol a refresh, and creating a cohesive look across their 3 divisions. The result is a brand identity that feels personal and inviting helping to further position Le Sol as community Staple.
The brand refresh captures the candid, the messiness, and the leisure. With font pairings that combine the decorative with the classic, the new brand identity aims to capture the sense of community in an unfiltered way.
Le Sol is an open invitation to come and stay, in their elegant space. Maintaining a sense of familiarity was important, leading to the decision to continue using a serif as the lead font, softened through the use of a lighter weight.
Hand-drawn illustrations were created as visual assets to supplement the new brand identity. Inspired by leisure and slow living, illustrative elements were drawn to be intentionally imperfect.
Credits
Creative Direction
Stew Caldo
Design
Harry Lada
Art Direction
Madie Conn
