True Botanicals
In collaboration with Erewhon
Details
A visual study in texture and tone—juxtaposing True Botanicals’ turmeric cleansing balm with its Erewhon juice counterpart.
Services
Creative Direction
Photo
Year
2025
True Botanicals came to us with an Erewhon collab—one of those rare moments that marks a brand’s arrival in LA. The brief called for something simple: hero the juice and pair it with their best-selling product, the Ginger Turmeric Cleansing Balm. But instead of making another piece of social content, we wanted to make something you could feel.
We leaned into the sensory overlap—balm and juice, glow and hydration, skin and condensation. Shot entirely in macro, the piece mirrored textures between the product and the drink: swirl for swirl, glow for glow. A visual sunset that played like a quiet ASMR film. Designed to slow you down, not sell you something. Sometimes, the most powerful thing a brand can say is nothing at all.
Credits
Director
Stew Caldo
DP | Editor
Ryan Galvez
Strategist
Carter Williams
