NUUDs is the one-stop shop for attainable, high-quality basics that fit, flatter, and accentuate your real body. Driven by creating the perfect fit for every type of body, their brand mission aims to make everyone feel seen and comfortable in their own skin.

In assisting with crafting the their New York City campaign, our creative direction and production strategically placed them as the 'it girl' of basics brand. Making elevated womenswear tap into the editorial realm, the campaign recontextualized the look and feel of a "basics" brand.