Wombi's parent company, Australia based 'Lug + Carrie,' tapped Round Two to design and develop the branding, voice, and content. With youthful branding inspired by nostalgic design trends, the aim was to lower the barrier to entry for owning an E-bike for a large outreach.
In our approach with assisting Wombi from start to post launch, we focused on embodying their key pillars: spirited, contemporary and informative.
Credits
Creative Direction
Stew Caldo
Design
Elon Grobey
Production
Stew Caldo
Brett Blackwell